Understanding AI.Knowing what to do with it.
Salime Nassur helps leaders and their teams move from AI ambition to real adoption.
- talks
- 600+
- countries
- 20+
On television he explains AI.On stage he gets it adopted.
Creator and host of Talents Augmentés on BFM Business, the first show on a French national channel devoted to AI and human skills.
Discover the show
You have bought AI.Your teams have not adopted it.
The licences are deployed. A handful of enthusiasts are moving fast. Everyone else is waiting, watching, or quietly dropping out. That gap does not close with one more tool demo. It closes with people, inside the real work, together.
of organisations report regular use of AI in at least one function, against 78% a year earlier.
Source : McKinsey · The state of AI · 2025have not yet begun to scale AI: only a third say they have started.
Source : McKinsey · The state of AI · 2025of companies still struggle to generate and scale value from their AI investments.
Source : BCG · Where's the Value in AI? · 2024Salime's best keynote has not happened yet. It is yours.
This is not a formula. None of his keynotes is played twice the same way, because no two organisations are at the same point.
Every keynote is designed from your reality: your business, your stakes, how your people actually use AI and where they resist it.
The result: your participants are not sitting through a generic talk. They recognise themselves, they experiment, and they leave wanting to act, together.
Seven ways in. One single movement.
Seven keynotes, one conviction: AI transforms nothing until people actually use it. What sets them apart is the way in, not the destination. Pick the one that matches your priority right now, and Salime will build the rest with you.
Premium executive experienceLeadership and governanceLeading the augmented company
Taking back control of what cannot be delegated to AI.
- Strategic keynotes · Skills
The human advantage
The skills that gain value once expertise becomes free.
- Strategic keynotes · Decision-making
Deciding when everything speeds up
Deciding with AI without giving up quality or responsibility.
- Strategic keynotes · Cooperation
Collective intelligence, first of all
Working better together in teams augmented by AI.
- Strategic keynotes · Adaptability
Learning faster than the world changes
Making adaptability a permanent collective capability.
- Modular keynote · by function
Your function, augmented
What AI really changes in your teams' daily work, function by function.
Torn between several keynotes?
Every talk is built from your audience, your stakes and how far you have gone with AI.
One compass. Four bearings. One needle to see them coming.
maars Compass: four bearings that take an organisation from AI ambition to real adoption. Plus a needle that anticipates them, because none of them arrives when planned. On a continuous loop: adoption is not a project you close, it is a state you maintain. On stage it is the thread running through the keynote. After the keynote it is the roadmap.
A compass does not tell you where to go. It tells you where north is, so that you can decide.
Discover the methodStep inside Salime's talks.
See how his expertise can energise your audience: keynotes, television, corporate talks, masterclasses, leadership workshops.
What is left once everyone has gone home.
Feedback from leaders who invited him, in the boardroom and in front of their whole organisation. These testimonials were given in French and are translated here.
Salime radically changed the way we look at AI. He captivated our teams and showed them how AI can become a performance lever without compromising our values.
Salvador TapiaGlobal Talent Manager · Perfetti Van Melle Working with Salime was a revelation for our teams, with tangible results within the first few weeks.
Sandrine SloninaSales Director · VINCI Facilities Your talk was very well received and it hit the mark: it made everyone understand that something major is happening with AI and that we all need to move quickly, individually and collectively.
Christophe JourdainChief Executive · IFOP
Salime discovered AI when he joined Google, in 2012. Since then he has been getting hesitant organisations to take the step.
He co-founded the first web agency in Normandy in 1997, then joined the founding team of Wanadoo (Orange). In 2002 he opened a connected French patisserie in Athens. After a spell at Alcatel-Lucent he joined Google, where he would lead marketing for Google Cloud between Paris and Mountain View.
Thirty years in technology taught him one thing: technology has never been the problem. The problem is how long people take to make it their own. He watches that gap repeat itself in every organisation he meets, from the boardroom to the shop floor.
That is why he goes on stage. Not to run through the tools of the moment, but to leave behind people who know what to do the next morning.
Today he runs maars and hosts Talents Augmentés on BFM Business, which forces him to keep his own convictions up to date, in front of witnesses.
IBM · OECD · VINCI · Ubisoft · Cartes Bancaires · French Ministry of the Economy
A TEDx speaker, he now hosts Talents Augmentés on BFM Business.
“Putting a little humanity back into a working world short of bearings.”
The show that brings together AI and humanity to build a career with AI.
Every episode decodes a concrete use of AI for your career, your leadership, your communication, your network or your self-knowledge. Hosted by Salime on BFM Business since 2025, in French.
Present where the conversation about AI and talent is happening.
What is left to know is whether it fits your organisation.
Thirty minutes are enough to say. Salime answers personally within 24 hours, including to tell you he is not the right fit.