Signature keynote

Taking a whole organisation from AI ambition to real use

You have invested in AI. And yet usage is not following.

The subject is no longer access to the technology. It is the move from isolated experiments to collective adoption that is useful and owned.

Almost two organisations in three have not begun deploying AI at company scale.

McKinsey, The State of AI in 2025

The real subject is not the tool

The licences can be available, the training launched and the internal communication finished: none of that, on its own, creates lasting use. Inside the same organisation, a few people are already exploring every day, many have tried without persevering, and others do not yet know which move to start with.

What is missing is not always a technical skill. What is often missing is a collective frame: permission to try, examples that look like the real work, and an honest conversation about what AI changes, and what it does not.

Augmented talent creates that shared moment. The keynote does not present thirty tools. It helps a whole room understand what is slowing adoption down, picture concrete uses and identify the first useful move.

The question it addresses

How do you turn individual experiments into real adoption, without leaving part of the organisation by the roadside?

Who it is for

Company conventions, start-of-year offsites, kickoffs, federation congresses, large-scale transformations. This keynote is built to bring very different levels of fluency around a single shared reading.

Adoption
Collective
Resistance
Action

Choose it if your priority is to mobilise broadly, align teams and create the appetite to act.

Prefer another keynote if your stake is first about a leadership team, one specific function or the quality of decisions.

What the keynote sets in motion

Putting words on the real blockers

The fear of being replaced is real, but it does not explain everything. Lack of time, the fear of getting it wrong, uncertainty about the rules and the sense that AI only concerns the most advanced often weigh more heavily. Naming them takes the room out of the false debate between enthusiasts and sceptics.

Turning the gap in fluency into collective momentum

The pioneers stop being presented as an unreachable model. They become scouts. The beginners stop being labelled as behind. They find a first concrete handhold.

Bringing out a first useful move

Each participant is invited to spot one use tied to their own work and one obstacle to clear. The keynote thereby opens the way to an experiment, a workshop or a more targeted roadmap.

Proof that names the benefit

“Salime radically changed the way we look at AI. He captivated our teams and showed them how AI can become a performance lever without compromising our values.”

Salvador Tapia · Global Talent Manager · Perfetti Van Melle

This testimonial is the proof most directly tied to the promise of the keynote: changing the way people look at AI, engaging teams, and connecting AI to performance as well as to values. It was given in French and is translated here.

What happens in the room

Salime starts from a real tension: AI is being deployed, usage is not following. He surfaces the gaps in perception, shows why a technology is never adopted by decree, and gives the room situations it can recognise itself in.

The decisive moment is not a spectacular demo. It is the moment everyone understands that adoption is neither a matter of generation nor a contest of expertise. It becomes collective work, with one action possible as soon as they are back at their desk.

Formats

45 to 60 minutes as the reference format. Short version from 20 minutes. Up to 90 minutes with interaction. French or English. The keynote can be followed by a masterclass for managers or champions.

The questions that come up

Do we need to have deployed AI tools already?

No. The keynote works before a rollout, to prepare the ground, or after one, to restart adoption that has plateaued. The content adjusts to the organisation's actual maturity.

Does it work for a very mixed room?

Yes. That is its natural ground. It does not try to bring everyone to the same technical level, but to give a shared understanding and a place for each person in the movement.

Can it be tailored?

Yes. The examples, the tensions and the uses are prepared from your sector, your functions and your priorities. Deeper tailoring can include interviews beforehand.

What does it cost?

Every proposal depends on the format, the length, the location, the language and how far the content is tailored. Give us your envelope, even a rough one: it is the fastest way to check that we are in the same range.