Salime discovered AI when he joined Google, in 2012. Since then he has been getting hesitant organisations to take the step.
Salime Nassur is an international keynote speaker on the collective adoption of artificial intelligence. Former marketing director at Google Cloud, founder of maars and creator of the show Talents Augmentés on BFM Business, he speaks in keynote, masterclass and executive experience formats to boards, managers and teams, in French and in English. More than 600 talks in over 20 countries.
He co-founded the first web agency in Normandy in 1997, then joined the founding team of Wanadoo (Orange). In 2002 he opened a connected French patisserie in Athens. After a spell at Alcatel-Lucent he joined Google, where he would lead marketing for Google Cloud between Paris and Mountain View.
Thirty years in technology taught him one thing: technology has never been the problem. The problem is how long people take to make it their own. He watches that gap repeat itself in every organisation he meets, from the boardroom to the shop floor.
That is why he goes on stage. Not to run through the tools of the moment, but to leave behind people who know what to do the next morning.
Today he runs maars and hosts Talents Augmentés on BFM Business, which forces him to keep his own convictions up to date, in front of witnesses.
Putting a little humanity back into a working world short of bearings.
600+ talks · 20+ countries · Keynotes and masterclasses for nearly 30 years
- Education
- EM Normandie · Leeds Beckett University · ESCP Executive Education · Stanford Graduate School of Business
- Languages
- French, English, Spanish.
- Speaking
- Keynote, masterclass, executive experience. Across Europe, the Americas, Africa, the Middle East and Asia.
- Publications
- Author of La Besttitude, a guide to living a fulfilled life, published in French.
The path, year by year
- 1997Co-founder of Normanet, the first web agency in Normandy, sold in 2000.
- 1997 to 2002Founding team of the Wanadoo project, then head of the business internet unit at Orange.
- 2002Co-founder of Amélie, a connected French patisserie in Athens, sold in 2003.
- 2004 to 2012Marketing director at Alcatel-Lucent Enterprise, member of the executive committee.
- 2009 to 2012President of CMIT, the French association of IT marketing directors, and co-founder of IT Night.
- 2012 to 2020Nearly 8 years at Google, leading marketing for Google Cloud EMEA and France.
- 2020Founder of maars, and first investments as a business angel.
- 2022TEDx keynote at Paris-Dauphine University, Besttitude: the best attitude for a fulfilled life.
- 2025Creator and host of Talents Augmentés on BFM Business.
- 2026Creator and host of AI Action Day, in-house and cross-company.
- 2027Author of his new book on adaptability.
What he stands for
AI does not make people obsolete. It makes adaptability essential. And the gap between what an organisation decides and what its teams actually do is closed by people, not by tools.
It is also why he turns some invitations down. A talk that pleases without changing anything is a failed talk, and it is better said before than after.
What he is not.
He is not an AI researcher and does not claim to explain how the models work. He is not a futurist and makes no ten-year predictions. He is not a tool trainer and will not demo the latest gadgets. What he does know how to do is get an entire organisation using what it has already bought.
A bio is read. A presence is watched.
For organisers and press
Biographies of 50, 100 and 200 words and high-resolution photographs, free to download. Technical rider and speaker sheet on request, by return of email. For anything else, write to contact@maars.cc.
Three biographies, ready to copy.
Biography · 50 words
Salime Nassur is an international keynote speaker on the collective adoption of AI. Ex-Google Cloud, creator and host of Talents Augmentés on BFM Business, founder of maars. His approach, the Activation Keynote, takes leaders and teams from AI ambition to real use. Audiences leave with a first move, not a list of tools.
Biography · 100 words
Salime Nassur is an international keynote speaker on the collective adoption of artificial intelligence. Former marketing director at Google Cloud, educated at Stanford Graduate School of Business, he founded maars to reconcile artificial intelligence with human skills. He creates and hosts Talents Augmentés on BFM Business, the first show on a national channel devoted to AI and skills. His signature format, the Activation Keynote, does more than explain AI: it brings leaders and employees on board, names the resistance out loud and starts adoption inside the real work, through his own method, maars Compass. He speaks in French and in English.
Biography · 200 words
Salime Nassur is one of the leading voices on the human and collective adoption of artificial intelligence. His starting point is documented: organisations have bought AI at scale, yet most struggle to get real value from it. The gap is not technological, it is human and collective. Former marketing director at Google Cloud, educated at Stanford Graduate School of Business, he founded maars to reconcile AI with human skills. He creates and hosts Talents Augmentés on BFM Business, where he translates AI into concrete uses for jobs, skills and careers. On stage he connects vision to execution: he brings boards and employees along, names and clears the resistance, and sets a lasting adoption dynamic in motion through his own method, maars Compass. Where many stop at inspiration, he aims at collective action, and extends it with activation programmes. His goal: that by the end of the day nobody merely understands AI, but becomes augmented talent. More than 600 talks in over 20 countries, in French and in English.
What is left to know is whether it fits your organisation.
Describe your context. Salime answers personally within 24 hours, including to tell you he is not the right fit.
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