All keynotes
Keynote · Business transformation
Le commerce de demain : perspectives et prospectives
Cartes Bancaires CB · Journée du commerce connecté
What connected commerce and AI actually shift in the act of buying and in retail jobs.
Excerpt from the talk
The problem it solves
Retail is living through a pile-up of disruptions: payment, purchase journeys, customer relationships, data. Each one is handled as a separate technical project, when what really changes is customer behaviour and the job of the teams on the shop floor. A sector forecast with no grip on the ground is worth nothing.
What the room takes away
- A whole view of the disruptions in connected commerce, brought back to a single line of force.
- What AI changes on the customer's side, and what it changes for the teams serving them.
- The uses already mature in the sector, separated from those still a bet.
- What stays irreplaceable in a human commercial relationship, and therefore becomes an advantage.
- Field
- Business transformation
- Context
- Cartes Bancaires CB · Journée du commerce connecté
- Who it is for
- Industry conference, retail, commerce, payment, marketing and customer experience leadership.
- Format and length
- 45 to 60 minutes, or 90 minutes in an interactive format.
So which one would yours be?
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